Create content about organic links

As you discover in articles 18 through 20, links provide important clues to search engines about the site's purpose. With the introduction of Hummingbird, Google has completely changed its 'theme'. Gifts such as a fast wireless charging pad can reveal the nature of the connections we have to others. The …

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Create Data-Heavy Content to Build Whitehat Backlinks

One of my firm beliefs is that Google is becoming more and more 'human,' and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. Don't bury …

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Programs that drive results through mobile site speed

A article can conceivably be the best article on a particular subject, yet have few links to it. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called "Rankbrain" and consists of machine learning algorithms …

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Winning marketing strategies for landing pages

SEO doesn't have to be hard or require an expert team to get results. If you've got a process and a structure, you can rank your content in search engines quite quickly. However, as you might imagine, it's somewhat difficult to find backlinking opportunities on these sites. To help boost …

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Courting the crawl

If your content is in text form, you can ask users to engage at the end of it. If your link doesn't seem like it fits with the rest of your content, or if it doesn't add value to the piece, it's going to be removed. Could storytelling in business …

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How to reinvent cloaking without looking like an amateur

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Whether the feedback is positive or negative, remember to engage in the best possible manner to nurture the …

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Can I use SEM to help index my site?

Make it easy to share pages on social media. In the short term, the easiest way to get more traffic to your online store is to optimize your content so that a search engine recognizes it as relevant to queries related to your products. However you access the internet now …

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Why link building matters

As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Try it now - copy and paste a random sentence from this paragraph into Google, surround it in quotes, and see how many results you get. Visual images often lead …

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